You’ve done everything you possibly can to generate new leads for your business. You printed and handed out fliers, sent out mailers and put your social media followers on full blast. However, none of this is helping to bring in new prospects to your company. This can become very problematic and expensive without the right help, which is why you should consider hiring an SEO agency for assistance.
The good news is that it’s never too late to revamp your marketing efforts. If you’re serious about ramping up your lead generation, then you can use the following techniques to kick things off.
Write an eBook
The great thing about eBooks is that they can be written for just about any industry. All you have to do is find a topic that your audience is interested in and has questions about. This book should be strictly informational, so no promoting your products or services. If it is related to the topic, you can include a resource page at the end with links to your site. But ultimately, the eBook is supposed to help you get emails in exchange for downloads. So yes, this eBook will be given out to prospects free of charge.
Offer a Newsletter
Another reason people dish out their email addresses is to sign up for a quality newsletter. If you want to pique the interest of visitors, you need to offer something in your newsletter that they can’t get anywhere else. For instance, you can offer free recipes, tips, data or whatever other insider information you can give away. Your newsletter can also feature case studies about customers that have used your products and services. But keep promotions few and far between.
Use Twitter to Connect with Influencers
Social media is excellent for building buzz and getting more people to follow your company message. However, you will eventually hit a wall and will need a little help. Aside from working with an SEO agency in Los Angeles, you can reach out to influencers in your industry who share the same audience. Twitter is also a great place where you can find trending topics and start your own, using hash tags.
Create Engaging Videos
And we’re not talking about a commercial or ad. People today want to be entertained, so if you’re going to promote something, you better do it in a fun and interesting way. Otherwise, people are just going to skip right past your content. You can work together with SEO agency that offers video marketing services in Los Angeles. You can also collect user generated videos by hosting a contest. Also, don’t forget to put links in the video, so it can take viewers to specific landing pages.
Infographics have been around for a while now, but people still enjoy them, especially when they are filled with valuable information. Try to find unique ways to display data to your followers in a way that will make them want to share it with everyone they know. Think up an original idea and get together with a quality designer to put it all together for you. Then post it up to your social media pages. These too can have links in them to drive traffic to your website or landing pages. You should also include a logo for your brand, so people will know who created it.
If you’re trying to cut costs while still bringing in max viewership, you should try hosting a webinar. If you have successfully generated a following of people who are interested and engaged with your content, then they will more than likely want to tune into a live event. You can even turn it into a recurring event that people can tune into every month or even every week. Brands are successfully doing this using YouTube, Periscope and Twitch.
Build a Strong Brand
Your brand should represent the voice and message of your brand. You need to be consistent and relevant to your audience, so to build authenticity and authority. Pushing out quality content regularly is key, which can be done with the help of an SEO agency. An expert can be useful in this area, so search for someone with experience and a great track record.